On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"632a2218e0a345531657136c68e4de54","s":"01af6eaed014edac"}