On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"6d966d18600688eae81b860c492f1658","s":"4369dc33d0b2dba8"}