On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"109cbfe0e94f306d7dd2d349902bbbc3","s":"2efeb6ac03423e89"}