On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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veA9hn\/Z4hWEClwwubnbVP8O511FsUIy8qMI4+EBFncxIocyMe\/\/Y7LgSznFmaax42TbpDhoSUQhE3ICfcIwUZh33je+LhYf8gsxTJlbSotOqxcv2W8B7+mkASN5rdthNpjGuPg98OT8XyT6QZE1xRFfUYIOBFCvi8DaAt1yhxsBxv1Kd9yaHR9hy4JbiuXBB3jyB\/gVk4J4v4mfRk8X0DhHX0826+p2UxkfbSuw7mp55WE2HA65z7ypPmL83MI98MWTE53XA17cd7W9WacHgEod\/CAS8uHcnOO\/pjxUmDVsEF732aHV4JSB64xbaRZ8s++DLn4gqLU4OMjtV74mSTQk6ZgTuNlLEiTTJt8bb05L2gd1XFg4v834Fsb+225\/+H4XlYTfNj8fHGB7ePWA6Kov9dlzOzLMGpb5yBMfdR4goEkno7iqk8EaEcTEHxQCZbccA6cmoZcaUWNnzztQG+kEwaDDZcPd2haMeASo6UTmtOXRDEvoWhVn1uWZWUumMWD3uSVDM2B5eHR\/jTQsCw7kTG5MEREw08xH3jMR7gqO13hNUWruCR8mjwAeBMAdKrZmWg\/vpO+upIsEkvLzvLGe2C412UFJvNKXxcKBHp70\/quLtEjqz3Kw0u1p2TKa7cawFajH8pflntTWfWy\/+K1WK0UShM3O1DMe+pyBcd+SFuFTBAB1Tgq\/6RfjIAIv+7KRVL+m2NZ69Lj24hp9HBTUcsSjHhsP86kezPqaGRmdFBtjsPxmsLdq4bHF0qKiXGtascwjsdjkUaycZi4ndihQkI6+ismx2hy+9yCCk+eXlCTu\/YB0FeeaUSVlv8\/bfJ316+NPbucyXYlrIyZajS9CUn2pDe5AuEaFvqiGyw1oIkdXngaimQFxw8IyRDfSwxYu7PCLzwnhzD9IBaK5fhORtDyRjq+rLmQP+y+coPrTpZn5QWHtV4+HwNv0ctN2RO8wICzMsrnkWiMY8BHNlxnTZ1U1GRXQhX2d74slFIY7yQPmDXskGGyrEJZcKD9k+Amp80JR00Zlg3kslHyDX0kO+u19jyzRX8WnOeZlPscew+QfBXqTShVrnYYB6FUVRGKjOxDmH\/KR8IuWlSx0pY+EtHeZtzcbS3PYUiJMzKDOluS2sGW61DF7bqGwIJCwhLEtmBWBO1G2BUW0reQm\/pshIAcWHPuXbE6EQ5AhxO4+0JnBVFfhJLvmLqNJh1ocbGePIXTAwVL8qLEB9ZLPXAAH\/wB1uUAFG5YoqOLdj6sA3\/JwO4GDMtn6OcD09qmi3IIY+HnZTK8iL0V8xKOOiBzSzsKdOT0lQd\/gKcNTdG1BhGFSNHsnn76OfzW\/p3IVfDDw\/Zro0RqbN6QwZ1L55ECpShW73VzKD\/zQ5BYkJCeDuskiotl7Cp\/5oaT93KuuEFKuFhQV3zU9wANUK8t0kQ7kdQeB5lY7Bs7TbdxhZJ+TgSzBUkkamYr+mDueYng\/lRh3ARK6\/eJgS7YhJysQHMxZpU6o13v8BtlVf77dQV607+Yrxj4gVIptaNJ4FYuXDH9DQu1mCoyak79aQfV\/enplb\/oF25Mpd229PS2H53J7F+XPJwYum+yMhzPTx1PQBRPxsUYA5iBjo\/e03gw+SIsVsefbqr7oHyfRhNO8DAbqASljNg3M6OCGCRELGTr\/O0egiVIh+EHhPuxrcecJd6yj1fECtjdt4zefQf1LRhaI4cIv7o9JjkwSKnUKr1j1ThVd5oOreRpzqj2O1IzXmIp5RBOEI7hXV5wMVQYqa5nbfjpTt0VQGkJinl5\/\/9jkWcd\/tw2nTiNA467E\/tnfDEL7cf2HuBLV\/MkJ+rvW3vCmnRNS7FKkseYE5l\/QoZ+7aBSE1WkDhIMXmgGpxk+IazXTeSXFm8UzyOqqbNMOgbU4a5jwPGW9BAOR2qRUi8+fQZc8dhSv\/T7UcfTt34KT2bsbcpzb\/vlxigH\/JCvW0ck7lH2gKfDb5lh+zNugDfYFT+HJ5OweJ\/oQ7oWesLeTf5B+qdycpSEcwlmKx5FRGJ1Aw6YG+Vb2MBBcxvk3xg0jzsWyR8b6TD1iIohY8nneoMDmPJMssdho2oTxQ+NMhV+r0qidgVedOWBA\/\/EtZfdnzLZOVj644OxwL4XXQofyAnmGD+x2NTYLkvuuwSeRxq7RkM27Yp414nsLIPpsW3YWG5MXpV719RQ4mUN8Q5lgpCqFM+H1B2DY++3X2GPlfnLKQgUx4tPubCXojRbwYMs7oY6L1V9m7p74SrTCZsFr2RqsH+NKPboq7c6h88JF6WY\/mioSoG0JiGX0ohODbEO\/20w5V36Pz3JScbwdgRcYF4jbzSpqPyKFwVrCBMnOloEcD4NtpGfAX4xUwKdjrb8pmjjqbwrVDrvfomGGSuv+YzYLupvXqCfeIRGQNpGy9yXdYoRrk7Q2PdQijT8MC8LMKT2vBhrd50tpzaklzxEN6XNSJiuXw1HtbdwsBHoPM6dUyEGBfewh0vMGuOvbx7+Dk+B33W5AYVKUVul9W2RktBOeJjypFojAZONWLcJABn+15ghLNIjtyqzz9YgNccB07+TJx3yeeSkiKo3KgAS1Qdro+\/AY9Wan7XfL\/kShJosqEOocPnHtqQDSeg4nAB8UfQun2w3P53G81eQRLk9XbXEljVyK1IxgECCYU7cjnSZBNvTDUylESIZXTZFq1kxNRsLlkSJ2b8d7rtCFRyiNby1J7wQA\/NQ3V0bRNNKXrVaRpzC6Y5N3yqI9nEoSff8wkNoKJO+IqmRpNgKFVPTt1tlKVP80\/w2zL0\/RrkO95NVXe4rcy\/LQhXEWMTZzHIIyOQGlA+23Tpn7GRhxWhD6WA3R4Y3ZrTYSA+xgFox0h3XEjXttcsecH0JeDB+lwoqg9XTwxZqaa9fDKsYGGzF5F0jOBLMoxYES8IsZZmQ92pwMSBBMuDgjfssqIhnIYgQTrC78OKVECKFZsmh70L1K5tf9LXacRw80pS8yOyI\/CHr3xQcM9AFxXLdn3kbn5quyTS0\/qjwlODN8s3Ix8Eev7M4Z+w4rFrwzCTqOISVQI6quNGSl2vAsXI\/w7GPvOefWqGBd6vCXpDs4a6hTUBzsx3Tt8QHbZFetNUYzje865VIKlQ+IrQT9SYNdvSNSGUjJ89L7ORXi\/Z89KjdASqMANvsNfNM+YAH5RB+kNowntxNFSYmkrnoiJBrrmyP0RdZ8GSpp+42pOeUo84dZWindk\/YadTa890O8ICzmpn3FsA2JDzJk8y07hc3A7Fa5Oxc7klmBCxvkXdGtX2SQ1CP\/TQAyFrTQduSb+Fc2WcGBMnGP+EKliRqMRT1sZSQTjgsPpCt8qm\/9QraGbhUFIdZrqxy5ZCxb8SDn0lC3eMZ2IjtqL2CzqHJVkgwW5U3D5JpCUseBRzBLohWPG4B9GkvZKZmTqlxrdSRN+S9\/\/ANO0IumhsqVKERTe8H+0hBQX7dFv3d2k10MMJ","iv":"f7a59415e79b177ab897370782fc47c3","s":"a752b130c970ecc8"}