On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"9487ce52481e65ca0b63dad66b98bc0f","s":"688caf9ddeadda23"}