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The Yves Saint Laurent Museums: A portrait of the couturier as an artist

October 11, 2017

Musée Yves Saint Laurent Paris Open House Day Musée Yves Saint Laurent Paris Open House Day, Oct. 1, 2017. Image credit: Musée Yves Saint Laurent Paris


On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.

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