On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"7c0ec5660edc58d7174fad1c6cb64f3a","s":"4dd7ac05f32ea63d"}