On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"261b9f42467580285913e189572ab2d7","s":"ef4aa85513f054ec"}