Marketing
November 3, 2021
It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock
By Zihao Liu
Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.
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","iv":"15b2fb99a649fd2dc8da153ec92207cf","s":"618683542b483b6c"}
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