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Dec. 22, 2025
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Fragrance and personal care

Through fragrance, Fendi family tells founding story

June 10, 2024

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

By Emily Iris Degn

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dior builds five-story statement flagship in Beijing
  8. Laura Burdese to succeed Bulgari CEO
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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