Luxury Daily
The authority in luxury news.
Feb. 12, 2026
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  3. Watches and Wonders Geneva reveals new plans for 2026
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  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
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  10. Monogram partners with chef, television personality Maneet Chauhan
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Fragrance and personal care

Through fragrance, Fendi family tells founding story

June 10, 2024

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

By Emily Iris Degn

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  5. With ‘Fireflies,’ Valentino finds power in numbers
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  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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