Luxury Daily
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July 15, 2025
  1. Actresses Emma Stone, Hoyeon set fall/winter styles from Louis Vuitton in motion
  2. UNESCO, Women@Dior conference celebrates fifth anniversary
  3. Mercedes-Benz USA enlists actress Lucy Liu as official brand voice
  4. Genesis, CFDA begin third annual AAPI designer grant program
  5. Fancy color diamond prices soar 205pc in two decades: NDC
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Fragrance and personal care

Through fragrance, Fendi family tells founding story

June 10, 2024

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

By Emily Iris Degn

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.

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  1. Actresses Emma Stone, Hoyeon set fall/winter styles from Louis Vuitton in motion
  2. UNESCO, Women@Dior conference celebrates fifth anniversary
  3. Mercedes-Benz USA enlists actress Lucy Liu as official brand voice
  4. Genesis, CFDA begin third annual AAPI designer grant program
  5. Fancy color diamond prices soar 205pc in two decades: NDC
  6. Tod’s continues Italian Stories series
  7. Louis Vuitton platforms new menswear collection with partnerships, pop-up
  8. Famed New York restaurant Carbone to open new concept in Las Vegas
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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