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March 28, 2023
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Marketing

Tiffany cultivates the most passion among social media users: NetBase

September 16, 2016

Fernanda Ly for Tiffany's #LoveNotLike Fernanda Ly for Tiffany's #LoveNotLike

 

By Brielle Jaekel

Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.

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  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. Moët & Chandon unveils first global limited-edition redesign
  3. A luxury brand’s weakness? Getting the human connection right
  4. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  5. V&A Museum to host UK's first Coco Chanel career retrospective
  6. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  7. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  8. Loro Piana folds traceability feature into latest collection
  9. Cartier puts classic collections on display in fresh campaign
  10. YSL Beauty explores boundary-breaking heritage through scent
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