Today in luxury marketing:
Could Tiffany lose its famous blue?
Certain things in fashion are untouchable - Chanel's interlocking double-C logo, the red sole of a Christian Louboutin shoe, the pale grey walls of Christian Dior's boutiques - but one of fashion's most recognizable creations: Tiffany & Co.'s pale blue box, could be up for a makeover, says British Vogue.
{"ct":"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","iv":"277b93c378d67f040d4c73fe533af42f","s":"1951242046b02bfc"}