Today in luxury marketing:
Could Tiffany lose its famous blue?
Certain things in fashion are untouchable - Chanel's interlocking double-C logo, the red sole of a Christian Louboutin shoe, the pale grey walls of Christian Dior's boutiques - but one of fashion's most recognizable creations: Tiffany & Co.'s pale blue box, could be up for a makeover, says British Vogue.
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