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Retail

Tmall Luxury Pavilion game sends virtual ambassador around the globe

August 26, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Chinese ecommerce giant Alibaba’s Tmall is looking to drive engagement among its luxury customers through a game featuring computer-generated influencer Noonoouri.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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  9. Coty earns ‘A’ score from CDP
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