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Feb. 20, 2020
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Retail

Tmall Luxury Pavilion game sends virtual ambassador around the globe

August 26, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Chinese ecommerce giant Alibaba’s Tmall is looking to drive engagement among its luxury customers through a game featuring computer-generated influencer Noonoouri.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. Lifestyle beating location as key motivator for wealthy home-buyers
  3. Register now: Women in Luxury conference New York April 15
  4. Consumer sentiment will define a post-coronavirus China
  5. Day's wrap: Wheels Up, Polimoda, Saks Fifth Avenue Foundation and Coldwell Banker Luxury
  6. Family-run listed firms in Italian fashion are most profitable
  7. Saks Fifth Avenue shines spotlight on Rashida Jones’ "uncommonness" in spring campaign
  8. Farfetch introduces weekly drop of curated fashion as traditional cycles come under pressure
  9. 3 ways to use predictive analytics at your company
  10. Wheels Up Names Delta Air Lines veteran Gail Grimmett as chief experience officer
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