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Retail

Tmall Luxury Pavilion game sends virtual ambassador around the globe

August 26, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Chinese ecommerce giant Alibaba’s Tmall is looking to drive engagement among its luxury customers through a game featuring computer-generated influencer Noonoouri.

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  1. Kering Foundation to examine violence against women, children via new research program
  2. Buccellati brings retrospective show to Shanghai
  3. Legendary architect Frank Gehry dies at 96
  4. Gucci revisits archival looks in pre-fall campaign
  5. A. Lange & Söhne opens doors to London flagship
  6. Luxury automakers reveal new concepts, activations at Art Basel Miami
  7. Hyatt names global lead for luxury brands
  8. Versace announces exit of Dario Vitale as creative director
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Mozzafiato brings Italian beauty to North America through culture and heritage
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Kering Foundation to examine violence against women, children via new research program
Legendary architect Frank Gehry dies at 96

Buccellati brings retrospective show to Shanghai
Luxury automakers reveal new concepts, activations at Art Basel Miami
Gucci revisits archival looks in pre-fall campaign