Mobile
December 20, 2010
By Rachel Lamb
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand's strengths.
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","iv":"6c963a8da038c94314d8d7f4005af8a2","s":"b1edf22f3b4ed87d"}
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