Mobile
December 20, 2010
By Rachel Lamb
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand's strengths.
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","iv":"33bdbb4af0e02c38bc023316829ac3ce","s":"73a98202692c0571"}
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