Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"446bc1c6e27be06473ac5ef71405c065","s":"69324736361ec97b"}