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Tod’s offers Italian short film on one condition: email, per favore

March 29, 2011

 

By Elizabeth Zelesny

tods-185Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.

The film, titled “An Italian Moment,” seeks to bottle the La Dolce Vita essence of an Italian life led in Tod's footwear, handbags and sandals. To view the short film, consumers must sign up for the brand’s email newsletter.

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