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In-store

Tom Ford exec: Successful luxury brands keep control of their product

April 23, 2013

 

By Tricia Carr

DANA POINT, CA – The chairman of Tom Ford International who spoke at the American Express Publishing Luxury Summit 2013 said that brands must create collections that resonate with luxury consumers before jumping into marketing, public relations and retail efforts.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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