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Commerce

How big of an effect will the market shake-up have on luxury?

August 26, 2015

Affluent millennials Affluent millennials

 

By Forrest Cardamenis

It is too soon to know if the recent drops in the stock market will be of serious consequence to the luxury market, but an overdue correction to the U.S. market will likely see affluent consumers proceed with caution.

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  1. Carolina Herrera seeks rebellious men with powerful fragrance ad
  2. Bleu de Chanel dives deep with new campaign
  3. “Faux omnichannel” shopping still persistent among retailers: BRP
  4. Advertising to black consumers on the decline as their spending power grows
  5. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  6. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Omega breaks down 80 years of Olympic timekeeping
  9. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
  10. Chatbots help usher in online sales from millennials
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