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Mobile

Too many luxury brands rely solely on apps for mobile strategy

December 21, 2010

Too many apps, not enough mobile Web browsing

 

By Rachel Lamb

Luxury brands need to step up their mobile marketing strategies to get the most out of the inevitable power this platform will have in 2011, according to industry experts.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Balenciaga makes holiday statement in new campaign
  9. New film from Moncler marks return to Winter Olympics
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
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