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Commerce

Hugo Boss drives Orange collection sales via shoppable video

December 21, 2010

Hugo Boss shoppable video

 

By Peter Finocchiaro

German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.

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  1. Chanel reflects on high jewelry heritage in new campaign
  2. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  3. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  4. Personal luxury goods market to reach $378B by 2025: Bain
  5. Free webinar: 5 trends in the luxury goods industry
  6. Krug blends Champagne, music through interactive experiences
  7. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  8. Farfetch, Good On You launch sustainability hub
  9. Introducing Luxury Women to Watch 2022
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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