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June 28, 2025
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Marketing

Top 10 branding efforts of Q4 2018

December 28, 2018

Burberry Her fragrance Burberry bottles up the essence of London in Her fragrance. Image credit: Burberry

 

By Staff reports

While luxury marketers have taken to digital efforts to better connect with consumers, others are going back to the drawing board to reestablish brand identities in a competitive market.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  3. Live music centers latest launch from Burberry
  4. Alfa Romeo continues anniversary-year celebration
  5. Bentley opens three showrooms in North America
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Vera Wang owner enters new licensing agreement
  8. EBay auctions looks worn by singer Chappell Roan for Pride Month
  9. Luxury is about to have its McDonald’s moment
  10. Saks Global sharpens menswear strategy
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