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Dec. 15, 2025
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. Moncler returns to the slopes for Grenoble campaign
  3. Capri Holdings closes Versace divestiture
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. Chase opens new Sapphire Lounge in Las Vegas
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  10. JW Marriott, Flamingo Estate roll out new wellness experiences
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