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Feb. 8, 2026
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  9. Ralph Lauren turns to TV to spotlight Olympic fashion
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