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Dec. 5, 2025
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 12, 2018

Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain

 

By Brielle Jaekel

During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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