Fragrance and personal care
July 12, 2018
Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain
By Brielle Jaekel
During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.
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","iv":"b23eb0189c31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