Fragrance and personal care
July 12, 2018
Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain
By Brielle Jaekel
During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.
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","iv":"8e733b4c226aee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