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March 3, 2026
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Marketing

Top 4 marketing strategies for China in 2022

January 5, 2022

In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng

 

By Ashley Galina Dudarenok

Chinese consumer desire for luxury goods is expected to continue to grow in 2022 at an estimated rate of 13 percent, making this group the highest spending global consumers.

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  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Gucci drops see-now, buy-now Primavera edit
  3. ‘Art of the Desk’ centers new content from Montblanc
  4. Chanel returns to roots for J12 watch campaign
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Loro Piana reveals window displays at Bergdorf Goodman
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Chanel returns to roots for J12 watch campaign
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South