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February 13, 2012
By Jonathan Treiber
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
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zbkZ+f0iUw6nfNDzrQhWRCw+K\/Pl6SQxEtNniGClKXHfIw18XVULhAZcti0yvb6XpwmQtScG8AFwTdsA3kRhZlMP87v0he\/hPu88j0jWfsl0PBc8\/WZDgWT0kMEc1ntona23abQ1Wae0ieNtapSJqVoBB6qRWxX1Rog8HdozuLBIyDgQbm+xaQ\/XmAQ1RF50uHQVqcyu9iEGP4ugIGSNl5wIeJrKnLlVjQgPBPgCjFzuQ4Sl1iO1wGQxhmx592tAhxB2pvWd0slIw+kxf9ElupjGr7p9g5UB\/g8ZbJONF3Yfd82ItWgLkKug17RdjBv3bRf4g\/UMcm8rbeuDsLxldS1cM7xiivaWzkdu5hZy\/cEIGSqtZhT9NB8tdj6F\/EsCUdazjNH9l311e6x\/qws3apauDyrYC9h3T4F52\/XNKMGe\/f6GJRw6R7lp\/HRT7eOTclgvH2FQ7n6mB7jc0mViwmFmVHmAT7PlSg8WJWP5reg7f2wCbJDgbhURlxhA+b3A9SwoCkECxt+PJRgi3rOHUPKm+ps5496GnwUrzkAg9mcZrkaPglkku3oN8cCuSIG2HpyDLdLy4CXW8CDOKhs6DujutKS2LcMKBNU0P2YTDRParVhnDZzPef4LYEIizoz282lMCpmhqWCz1BvSAUeIenqnrNcd\/SHnuBzrxLgxXEaR1EuV+MXe0RHTtvS8JfFysS0u+wZebuw9hvsA8mu2BVf1PEQ3AQVVZa3hyskqy8YhJVNdW1s8wIF7uoZi6wJ7P+LAcddGH\/7WfdBuIarkZ53KQ3Mv3BOppqwrFCMWoOG8mW9I6Sdc80X++eZij4N7uiX\/lMFozxej0LRqSwmbnCqpQQC2lVrhcf+QbWrnqJ4vjm+NLv579EcODYa0c4DkR+NF+5tCyzS+jkI71dG\/\/bDxmzPwTNAJFcjjXIL2pcG8O87cGCsPPI+tjPVzHuGR44KmWK9h6WjLiA8BlKHBg5lwlccmgTL1rDyXmd4FG1\/tQi\/yrsiD5SVjrI4ZDf4+tkV8E1uJZ8ycNHS19zRYApFr60s5D6PNn2ZGa6KdrM6nB0301rMlfaFYn85Z8wy1XdIpylfui5DoKfve2f\/GPY9e9fPjm5vG3A0eSI0r2CCtY\/eH5yiBwpYw+4Iu\/9l3px7XgD3PHIM45hYrqCDlNI0QDStCZHGjcRSih2bnnNe7IZv+HR6kMOfp1mQYXynsjSPn554Q18SQz5Mvd3u1QPPx6QkW8LWcZJHLMEkfu63kW869hcrQy0vgGX4mHZNsflnB8oKoYss5KrsAkm9h3hGq35yQCvy0\/aUzQUC9llgq25AXjDaTgWXdPO8JL\/IeIjpZQEz8yRSm\/zg3eoNV+20Ha64+z9B2OapqhVzEKu9fLuqPaI9Hy7v9CD2lcqiEwv3qopTjWRw2S+y76oiCwUE4tTCpR4poktK7wW9X\/ijsX4c5\/XPAVab4Iv3KGsT\/70TX7p70hUkE47U7fwKEJdHOR12KWb0AHr9q8xnsitpp1YTVAUZfQWscKTa0nT3YzYts9KvoPMXNxFbnhMP1Er4k31JmXyzvy0WvEqRp+40ZmaYaFi0c\/ryLFpXJ2XzgaZIKs1HJIGTR\/2Aw9wZGrcVtKYZxTOyqPEn95P4KQv0tvXx7vTu8SUYkTbNapp83A29+zxKs6DZBr\/pWSpthCfz6XpVtS7SncwgmFRlXC8MCnWoUkRYvYCX5u8LVGFm65q1hqbUYndOmDWMGjrk6t5dO587dWnzPQfbOBw7\/4gSKD\/bcxQ6k2p2E99ZgbAV8BjWRKqnpMKm9hhvsDkWlnqFtPRdwnUbNyEV2up0PFDn60Et5yKVIjDkS431jK\/DBP6bfI+xjF+aSc1gDPGN3tTXgRhaxd1jYtRE1EBUFfMzEjLb5MAq1U\/19cQVp3gv6A+JdTybXz7vVstcFOgevhi42WuQr2FW0xeFVXMdHkxMoUmM+VuyickPuLi6tEgQjlh04cDGiJ3fHWL2kBFh90DmlJgiDMZW0hwE4noCs4bNWalftze1PaPXuDHSSDRf7CuAHdK+\/CarlvrN2fADlrb\/+WXUilxtGafEjrHaUNRx3DQmkEAITWPPUq+uaQxthv3p8W\/35QVINa3bKGloL7HqdeWu2s1sWT3yNXb5jqIny6Qlw2ne1BndPMWKkQYGUjcc1nMDvucZ6ff5T5O03F08o2X9896\/ExJYb8hlyWtT9uq2AXDooTOXZjPx0XiGfYmRbZo6I6tnG3k2ejDMAi14mKlsSYwsfErWuIHKgdRnCUOUKfyrhC0HZSFtyj5sVxYF0jzezSVAX696z3tWoJnpgLxKdhYeIBkZDwzFSZkZiCTGTSu+TvMHqATJMvdF49cs7iLYJq2WuGHnijxPhSJAUVU8UfQqj5sHvHVjaFLdw22auuFLkmh5Gs9Nl6t\/WvbmwP75tagv6eAN4OFmK+LGHNbnrMfuKTCWZ\/KZITtQQkWRmmDedlxkdCyPr6o1JXbIPs14HDxOTw6HpB1+K2faXZjN\/jxfY4f4ftNbCqVwo+KqirOeZD+EBJBbgzcopIS3wWHNnozuYQ+jT25MrTsg1ASFL7w\/oYLHfzdRWE4GQ+nzkq\/a+Bst3Bu114OWaoyHKTFKlu5UQtI9zz05NnMoaygMXNAFngP77cYP8emJiymkOf9YOSv5Kx8r7r8hlHsHp7SVve17Mel3KR0MwOa86S1mfPNqTwhHDqzJmLiabvh9SxMOv9eWtnSjkI9vM8XqBRYla1VJWE\/cK3U39wlpG0QxD0E33TDainuIcxpOWa9gTatEPwh0e5L3RGNHvb9mKSxqRScyBXNVg93nf9hIlu1Ig0GdJRj4IzFxuSSileHknqna++wWGi2hOEn\/zUj4Ts0WH1WhbrbV4YhnzWOyvZr+mfZdU\/o48avo4mfnvXaKqkn2N0ORud1HqtW+WUh9f9A6Rnqhxtn7pJWheruN1znNRIzvwoazrjbzHiPkElfWzg+W5WwLyezfVtkPwm69\/5Riz\/t2o8+FoFiVeIIi2ubncvEJKPoqDYylgP9ohI5m823wxvg75UG4r9iHvz63UCUc5HJN7Nw\/f1zs2Kze3tBjuyw5lS4CFmwtE2fqiGW\/FB9sZUoQnFigBM8aY9IraL4yboTDHO9gpxEE+DnWnqbv1zYvtK+mEwPp4fDdid4tFpkKXFEKj1wnPxjC0tvSrhODPEm9NLDIOH9jaKLPpCxtIElEQttGV51Q8Q1VIpIl4J1fmP\/eJirasfCw0cU8ktEiheTXFYPSG5ScMLSA2OEiuZ8676uEY4\/sATdNTm3rq5dmFWypN7XZm3Zqjn3Ax92ySnNcDNtcYq8VY\/Yrz7Nzqak9XWehoknwngqi94s+6JcZ4+g3iuhHXMeVCvK\/sWsew7s9RC\/4wCGKUjFbwIpvxMt3TYvTuYF5frmIJ59+PX2ITSJQTGM+A64dHU0l+GdDuolf4ohwf8g8fh2oNkEGGBgze5rNA==","iv":"87f63f98394b7ca3b04dbcca9e9a0ffe","s":"1e0b05ac9b9e0ba6"}
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