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February 13, 2012
By Jonathan Treiber
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
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","iv":"c589bd952bbe2b53dd39c15d4be6248d","s":"38e84a30ab5d061b"}
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