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February 13, 2012
By Jonathan Treiber
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
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","iv":"bec2a40b5df31e29142d6f7c290634a7","s":"9cdde25efc72d536"}
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