Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"fc484ec1ca3489c12a5849a817deb943","s":"14c05de742be1972"}
Share your thoughts. Click here