Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"f89d22d9d6ae434887bb3d8c45268fff","s":"f9edfed10e6c7ac8"}
Share your thoughts. Click here