Marketing
December 27, 2023
A new marketing release sees Indian actress and brand ambassador Deepika Padukone bringing Cartier’s Le Voyage Recommencé collection to life. Image credit: Cartier
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"9e4b1f7e7ef1460bbf8372177d72407c","s":"872c95fe44d53c36"}
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