Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"ff32bbc6a71915322e13de77c99436d9","s":"39bae46b7edac0ce"}
Share your thoughts. Click here