Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"8488da5bc13ac3f588ece41c76a7987c","s":"9c368845b0498325"}
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