Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"66f51b241ffa899a9b0acb82d4c8ac8f","s":"8dd239843900ac7e"}
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