Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"e848d7cf0cbe6963f03a59476eb85bd3","s":"9dfb0efbe312b063"}
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