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Feb. 27, 2026
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Marketing

Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’

January 10, 2025

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  3. Rolex Awards welcomes 50th laureate class
  4. Global demand for luxury hotels outpacing supply: JLL
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. SCAD lands $10M jewelry program endowment
  7. Christian Louboutin delivers striking summer 2026 campaign
  8. Belmond partners with fashion designer Thebe Magugu
  9. Rolls-Royce drops in at Oberoi Concours d’Elegance
  10. Jumeirah scripts hospitality story in ‘Our Flame’
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SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton