Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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YppllV\/RjSqdvglhBqY4MEAixkUJSO5pK9iBHrqqtqiJUtjFYpY\/e0kdmJOQ1IW1ZVaIkyPTld8oj\/4kdgHn7F45RQdFHsw46ZCZLKdUpOeEPSqUyFt3uZTbT5VgHP6BYMT\/3vpv8PoKOJ2lStjyWia4+gNeL0duhrg6UHcry+sMAPGgpJkQzdh2kKugVLJMSDE1QTnXW7fUCk8H1n3ncV0bbXnuXYEdqJvsU0QGEjAKZhnN00CvOgPMZZVO56UgYRPVhrAiBtp6116scu33s2yOCz+bFtY+hB5dMPJB+KMoMYiAJVg6Wz0ZzQv8Tz0V99K4CPkFQH4ABwCt+szgWOZQmmPegEJx2p3InJUss47dvW4BuJYEnakwWqP1crxlo7gf8nODL0BuoGCn01WwugpJV7e+bHsbERQk+SL5bhAzcKrmnG8KM9+dTJRV6wH9sNKrbdPRNgJ7HJDofHwXSbChy81ar1wHLqBJ8vD4JG4OGoYR24RjwBRrod0nDBUpPIVaDOUiWEnUAD+4B091zzqXukRpW1F67vfUB8o1YZUmEE+e2XrpqnKba3fuNt82uVhHYFEViTECgvmlgIfepCi9HPI19fRFxaQsV79PGvvPmh6mrsoQ2kNr2CI4S\/xmfLfjIR5pQYzqmV0HuODYn6Y4Cygm2+Iht4Y4fgvd5q6oPuQVIIW8YIHDqmV4wpx9ebyXJciDY+\/NRcimNrbM6VjIzES16VdhJzbVSqZcLK6cTxsGGOCSwM8DiRbYN6F2Pm63LoJsX\/gyid25wTIiaUBhU\/UetiXsQ+BDHG9LC5MqYbZXFOud81E4WsZmrN6m9xEfxpXJ9Z8FaQSIHDMeuyCj5\/82laI\/pAKqdMuzpkXFvcTthqnMaU8faD\/MgbX1TdLxCzFeVwCjMUCe9+Djcvc9dSc4BlCuVAW7inNNyCbXS9TtKpofiOcncB\/h80kyO8PVGNI9uaKMz\/RgXdpH8PEUpuyFtLqe1wtS9HMahKBpsg\/Uk5aEvGIAXZ18kptgIgT9Kx\/E5e7XHtgzTF8\/k4BT\/RKnxRoqscJbX+wvsmyPp5hs9LDozNNAiGxJQ5HD7HvRevXBbUtD56K6oLlxe5B1tjDo1dHiiJRxgcobsedohklkTR4+SpzTDThfmYyomr9HQhegQ8hsiGAd4Lr9wz8INZ02xBd9JP\/irZ+Zk2w\/2ZRYKcaU31\/6v2tqUx4kBudPUDBQ1dmR5NSBUrHXXU\/xAA5y6p0i+OBSwtaq1MgTbW3R8Srd5d5IGBY5KS2rFRZm9sVqGPomiA5kBp5kxa58tNLG3fIOVhib\/QN1NmTnntC8rvb+CTpX1oqkathmY8fiA0wJ7xqZ0lT\/4Fo4XTkKBXRQqmhvD3XAcI4nRd5wZohFBpPYwH1+NnNcIAdcwXx5OkzYS8vVt19Uv9hLdXpompEnpo6iySH7yeLskYTgM2QOc3OfIVKZdzpveEHYzGaqKcBSyrM0QeHCEZkIWsRggmkmpQIPGFjrEr1ksWzJoW46QbrNNqqlsMVTax1bbaXqd26iPwKRw4+KS+WaP9CtqAsoFDWFpsdEvfnqLf1LGac7BSug9KfLG7qrRZpblnpOUlzPalGvg7W+eUHd3JJjxXw353saOlSyFt9GNE\/PAAn83MRKWPxyVOdnXWVmOxUb5tDiy9GaQ6zjlw==","iv":"d42c7c57992a54bd1b178453fc7b5ef6","s":"56b6cb646378a2fd"}
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