Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"452904ecfb298cda007c0e20169a466f","s":"32d4a72cd7b6ab6d"}
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