Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"dd13340c538a3607304a1bd49204f11f","s":"deeea155badd86b9"}
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