Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"de2aa9302a8c20da8219346f45de3d5c","s":"f6ffca12b8f93b7d"}
Share your thoughts. Click here