Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"551742230f677373e04db7bd48ba0006","s":"4a2d1664aa1d5f22"}
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