Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"e99d552b71cd66f9695f68ab5cce3dfb","s":"f111ed47072dcd40"}
Share your thoughts. Click here