Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"9ef1a65ff7d8c780e62ecfaf05d9a715","s":"7df0675c805b4853"}
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