Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"573c52f5bac25e9a62b5caa170a350d1","s":"633815529630aa40"}
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