Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"3c1a086dc398c72c9954f20321bb4002","s":"2f26a3f4cf59e4c8"}
Share your thoughts. Click here