Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"562fd59cf813f5b1cc5f4f60ad6ba2e3","s":"ff46d8f036114f0b"}
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