Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"5b3305420f4a529d23c1cb7e0183d223","s":"bc25b0ba86dd54bc"}
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