Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"88542d8cb32a3c054b1dfa7175f7750a","s":"d4cfedbd1780b399"}
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