Internet
November 6, 2012
By Erin Shea
Watchmaker and retailer Tourneau engaged savvy consumers through a social media campaign focused on Daylight Saving Time that resulted in a 44.5 percent increase in traffic to its Web site.
{"ct":"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","iv":"512ed69e58f3d57c20ac51e931384463","s":"2ddb625336b903f1"}
Share your thoughts. Click here