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Mobile

Tourneau extends reach of digital lifestyle magazine via iPad app

August 14, 2012

 

By Tricia Carr

Tourneau Minutes editorial on rose gold watches
Watchmaker and retailer Tourneau is aiming at affluent tablet users by offering its digital lifestyle publication Tourneau Minutes in an application for the iPad.

The brand opted to dedicate its first mobile app to the editorial content from its e-magazine to integrate lifestyle elements rather than focus solely on its products. Tourneau is joining a few other luxury marketers that created an exclusive iPad experience for the affluent users of the medium.

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