Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"3fbf6138dc0824defd766b8f67af42aa","s":"91db651e1eb009e7"}
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