Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"a2777c49731eef451a86916f345066f2","s":"0a2f010d8b54a5e0"}
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