Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"c7f8d4262e67ebe3c4a3aab619965451","s":"aa0648d0c9d41a16"}
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