Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"4ded0f316c14423b242820012b4e32bb","s":"e846b23a87699ad4"}
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