Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"0fc8035ed586feeecf6973014943a06f","s":"81b126cdca1a86d8"}
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