Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"0ce52b90398e99e267fe55747462c270","s":"4034152f9d4024cc"}
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