Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"aa9a4601f5a9797679ba435bd166cc58","s":"3be4c9f06b830077"}
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