Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"8aa1fab6c7e8cedfd911cb1a0f8e3934","s":"44db772794b72c96"}
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