Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"06b52353d6d05c8e4382602f107d4485","s":"477d1fe69bdd9bad"}
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