Sustainability
January 28, 2026
Consumers are turning to generative artificial intelligence to search for sustainable products and practices. Image credit: Positive Luxury
By Kiran Gill
Nearly 60 percent of consumers distrust sustainability messaging until they see proof, according to new findings from Positive Luxury.
{"ct":"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","iv":"a1ef04cb55b68b8cf39868ffd3bfaf4a","s":"b776d59a0c4f58dc"}
Share your thoughts. Click here