Sustainability
January 28, 2026
Consumers are turning to generative artificial intelligence to search for sustainable products and practices. Image credit: Positive Luxury
By Kiran Gill
Nearly 60 percent of consumers distrust sustainability messaging until they see proof, according to new findings from Positive Luxury.
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","iv":"8f8839db005ab0e7328948536765a131","s":"ab31d9eb4b6bd5af"}
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