Advertising
October 13, 2010
By Peter Finocchiaro
Luxury brands are not likely to allocate budget to Twitter’s new advertising platform until it evolves best practices and more precise targeting capabilities.
{"ct":"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","iv":"81fec7655f54e11248c1c699a423f5c7","s":"5a01426e61ba0b47"}
Share your thoughts. Click here