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Software and technology

Twitter’s algorithm tweak could change marketers’ strategies

October 3, 2018

Twitter will now allow users to switch off relevant tweets in their feeds. Image credit: Twitter

 

By Brielle Jaekel

With algorithms for time-sensitive feeds under significant scrutiny from users, social platform Twitter has decided to revert to a previous system that is more favorable with consumers, but the news will likely help luxury marketers as well.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  7. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  8. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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