Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"6fb789d538f980a6837a8f6ae8bfe548","s":"74705c0fe20111e1"}
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