Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"561975980dc39365ae5a672623a71bd9","s":"66ccbb9904296991"}
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