Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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y03CdgbHC+wDUo4oxuSDkR29Ts02MVhJS+c9jzVH7CtKkoxCyY+OOrldQEbvPpiBebSrcNH2KBjaNkQirPijip8SY0t9PCtCD9CWPplBK5k9lWrPFQKh5ZmHsnGXCB2Jfluujib+aovc\/qfbxdoqxx+MwF1jMxmNfLT9PDIGrZXrqWuVO0PP+d85mDNWJ65+uBqqGqBUfMmKTZWvBCdSVGP9sdbkfD2qoNzfZq4LKGVgQTCQV\/ZTDXCix1JNMoh66WOxTJMsaJHu6q8fS34c1h1OgTP3DREB4A0+yA+ulEllnoZW0KqL2Ledug7sPdFK59ReEqPLO\/WHytsAWw01fZSkgV4x7fDgAbFG6BpGv4m\/CCPAgGBId6OjOUdeC9p+sMIGjkm+fmjGYE27jQPH+f0E2sZS+Ygi6qD6fYZ+JTGy7ZB0qDwTx5TgEnD24HsQpV4JO0gLwCPIQyZTocPG5If9ZdZiQ48zbKS4\/andMXFhNW2F8PfZHvcUt5aMDkvPboKlbiPEfGVrkmnFbIrIjK3Rv6cpA6EMygrgwiSR\/zxDpuqD+CJINDBveQMgCtqVFuealAlVbbfPOR6sQXuk4jUKCg7YUyvyr\/EYlCdqctBLhyG2LtrZTsCH84PtYrebyMJlRGdyAsI\/ReoUtCinIU2By+p+e3P+28LfmSg+Ph7H38EgnDo7NxkmcpMDUn8owpf46hKAD5frWZunlF71+qBdpzf7QNZpE0TpU3UAb1tBnUXzd1vqcHL\/dP05vTS5DPwMUQGRNYZfxyGRwBye\/OK7Eus48jG3gHPj1YNIeAeuSbSUBfC6bcEBpPcoPwGpIlEiDmQx3JOamADqhnRKOxYG8BPHagmdcC6eqPTcyP5RYjt7nZkxpwuO8ZhBmVl9BxHpyTA1QieDl4SrMANKC712OFzD86lmOludiYjBMqGDKlezsNh+6akDuFJgMyoXpwhXHEtvpy92drMzEYn9Xs8HE\/9DPUmQWCmabSYNEa1fbs\/AtE8roo879mZA56FzYKcS2u11fEKAQFzcGF9MRL6wANYdEC9TeLVhxhMhGZyKvkwVn6k3Ps01VBZVvkyYC88NkYU8c1sSuavq90HzdsfqONxQlyVvbiI+A9APCoSHM8cC+zoKY8jQUo3j6ZkcfRhJpFi6WkUgf1Itz+Huz8tKAvQRvSK7nLJeJkp5RphinWlf9GdSrc2RuJ4jGriGCzv4bnwHHAj8OtV31Du9TLa1XFJSkSXatmA8Y+0Y8dSiOhau1s8xWI56T\/HtDU5Xbtsp43SIl5w16HxSzG5\/J5aOdIwC60p3imjJhxqmtwpr7zk08R7Vd0\/XDi5TADBD749ebdXS5hzHBRQXhdPEWDWXn5T4oUP9h4\/bwIqtnPAg1bKrLLQJ5+z7ljl3uohQVDFEk40\/LdPbRmhUAMST2MJPgczPTyiWWygoM3fJGVrEZwO1fBdBfh3aeDlwsZgBi4jMMdKiA7Bc3an4DaLtBpjXew8hZD8g0aRXNAvHRCygcB40\/tq1tGKqC0Cg69u2bA5v4Qs4+PXnmvqfLo7B3GsQPYOZwWPhjhMLE1Mj8\/tB6tet1aq8SLy7bGaY7+Dj6zWI9BYxZCxAD\/CA1hg+54tQ3e\/5FPXQOL6TZA7\/4Ssiks2XDJvg4EioBmyI9hKwKo1eGSg5FXXEmfDNis76TPstawEj7FmhT\/R0y7IDFtRhnfh315NbSnG0kdFzcffQQY9bPnTaqZzOPhX7djwvwzyxJojYUxeN7YydhY5Hp0qgtBO9ESDIdJCh8n5RNb\/XCNNm5SMyilAZw4jxBdQpIxP1en3L5NLoSIr9NJ4SLOq+36tK7c1R0Ki7XTRSUsTTw3cvWy2V6PE5xWBdkhbE0vnzUTQT422AGzSypAZ0zlJnrr3NZnBnZjuOCwM4KgB4gPuugX\/LvDdyUbNdiQb3Q8Dj0vq53t9eu6Q0BVrTYBKDSqy+l4TCrGODAUv3UQSx+Gwns4M\/STYcSQxiiJtBGvrVdHnvMDYNJD1mYh5hoIyxDZ5fgbmNmR9d3xJ9fLWgp0ci8ffk\/UKid7PTReAnhSaWRiSvwRoBg7dMDD0DK4wqRZPnU0BN5Hk1bT+xp4Egrt\/SZxeAO1j0oMsyAO0YSHs4JVWKmX6VzSUBwTWjymkeOOLOESTHVzny2sYbuEp+RfMR5oFzeXFVZM87kJA1yu+1Jlgwlj6KAN2iFXgI6s45tLTd4WynkmRypTiRU0zXcYgEZjBOmwDotsEni25EExTWZTlY1K1tEn4HgiPKfDuuLEVi+uNTfOxUTGBqBJmQBAi+CjdmdmAxZEN2iD402uBsysJrrisY89QITJ\/dHafO87DETaTJvDLSB536B151WBRXfNAGNkkvzb\/gKQ6O\/+7\/GydXdR4w+9D6LE0F07lNfwifQygezXsjMvWEaR+hUqQ4jzgcPfbl+9r9lHZ9aoIUydwaZkm9USTEL+Zfhks2ix7A+7Ln7PLiKqcSM0fWQVjGXmosdKKQ2qgLxzm1RT78P6RderB7DuyyyOgUtbMJs8bc3EK9UYqOtgTT3WRafc2EQeDFJJtWWyw5KtQtxFJZz4a0HaSRl66pXyjtpD+6o38vPBm5SQ+E1J1p7ZrpKcxbY5IbYdaqdx20hyteVsV9qgkk+BgGL7AIkOQpQjkPC4\/5HPf2mKOa1vS0MYEV581cepfOrhsE1UTiDdhPjS+CIeqGEaOtJkMHcHdzLWrTy6USJ5cYCXJANkxIkXE+hsAHDEN8RbK50l+H9pVymlhDhSUGhI93DcZcOVkyPXYkeI6O+Dfacmh82B9vra5i+ehjG4DcMNFKogS9p7fgQrZV\/ji1Yusw4tTc0rH6smI7a2Cmf9XDMO2KO5utZmvJ3CtrKiAJsPPPY5pCjOMQnCzOtCFxkqUGRGmVJU3FAe0pEbqvpUjGMEiPVU9SqCp+pDN2+vW77WSCkTmKPq9vObk8jS\/TJya05dWWixCOt+7sxO3wF44bUPcfDmO\/FefW+hzfgIowqEMVV9v6lUGxsRGlJtD3uyhlM6M7i9ngaDuSD1B2Yurh41fE4E89n7Q0J+ko6fE9HdoW47PvtmYQGOBXDXyFVa\/u0lNr7dAVyyq5WSqI+CB2DrsSVRj2jChRAhfCr7McAKIIbI\/qGUWlDkZ6PH+aE2tfvzAd8\/alFle8bV0xDU7ZWTuoFfZu1wvuR\/vPoZ\/Zkv9x5PGx4Qf1XMSup5LYBOplZ37nujcKqfTigvN3xzCrEbNWCuP0Ry43qvVM+iI98PZ9krtV6rW+H1Ut9a0FpSINk67k\/vubApSkQRmyrbXLKkoPFLrvUKRBYI+FYYsn7z22OxdyU49mZQBeeCXtpW49O7n8CQ0J8vz7PBiVwVKjCN5rB+rwK\/AnwV6ct7kAEEtfEq6HhsEZ\/XXVHXCi7sW4ndnVWs\/lv3cbFjG7gEy+v2tJ6MZ\/o1ztpybZ7yBnOYxXAshy3egSujVVehMsn\/HC10QH1klhJb2ZQUQnw2q4cC5ULwvfuVOt8MlqZeQH20eV594AETfr13CotGuyYoZ6c9TKiz6Y9Xom7vTWe1GzFEmHiTTznBCMt4nVBMJnHl769Xhe9Vj6I3eVOAqbKZP9V7rxZgz0cdQ0Ev7Qxn+V6e5hzCvBh36kYdnHBwdXkfCl27G100x4pTVPtiDplpuaGcqsZQ43hNVo2ULLaJGAdFxaBQcP2pTAAef6wLkzoyrhd5CnyCnht2wLiGxpYPnNZm0GKBbgzK9edNLKKPTra4Rp9ZhT1fWdFONB1MrS2aFQhUwL6sOK9Vtb7mDW0K3hlHS4rnDQj4xHpNhWaD4r2vQjWDBArV4w0PKt9eKB9zcshVWnHYaqqPj7kTMRHlcjCbCt3QnA\/3DBrUJAkWbNulE=","iv":"7089bdb9b066323bdfcdd403575dfbe2","s":"7110cc0489d78d1d"}
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