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April 27, 2024
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Watches and jewelry

Ulysse Nardin celebrates sponsorship of solo yachting race in bold campaign

October 9, 2020

Ulysse Nardin is the official timekeeper of the Vendée Globe. Image credit: Ulysse Nardin

 

By Ellen Kelleher

Swiss watchmaker Ulysse Nardin is casting a light on the capricious battle between man and nature in a new advertising campaign to showcase its sponsorship of the Vendée Globe, the hazardous solo sailing race around the world.

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  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Francine Klein retires as Bloomingdale’s merchandising chief after 45 years with retailer
  9. 10 new trends in fashion retail
  10. The Douyin KOL helping luxury tap China’s lower-tier cities
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