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Van Cleef & Arpels intertwines products, charity with interactive ad units

September 20, 2011

van-cleef-garden-185

 

By Rachel Lamb

French fashion house Van Cleef & Arpels has unleashed interactive, charity-based ad units on Condè Nast's W magazine Web site that evoke compassion while simultaneously marketing products from its Fall collection.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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