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Jewelry

Van Cleef & Arpels designs based on stories, creates stories based on designs

April 11, 2019

Van Cleef & Arpels' Noah's Ark collection. Image credit: Van Cleef & Arepls

 

By Brielle Jaekel

CAPE TOWN, South Africa – French jeweler Van Cleef & Arpels looks to nature for its unique designs, but its CEO believes it is the house's way of tapping into storytelling that brings life to the brand.

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  1. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  2. Kering publishes first biodiversity strategy as part of ambitious sustainability push
  3. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders (new)
  6. Cancel culture: Ronald Lauder gets caught in name-and-shame game for Trump support
  7. Day's wrap: Bentley, Rosewood Hotels, Asian wealthy, Rolls-Royce, Louis Vuitton and Walpole
  8. Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
  9. Media could have more important impact on luxury business: Launchmetrics
  10. Dior relaunches J'adore campaign via multichannel experience
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