Luxury Daily
World’s leading luxury business publication
April 22, 2019
  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Travel advisors are hottest new thing that never went away
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Register now: Women in Luxury conference New York May 9
  7. French, Asian luxury companies average double-digit sales growth: Deloitte
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Van Cleef & Arpels designs based on stories, creates stories based on designs

April 11, 2019

Van Cleef & Arpels' Noah's Ark collection. Image credit: Van Cleef & Arepls

 

By Brielle Jaekel

CAPE TOWN, South Africa – French jeweler Van Cleef & Arpels looks to nature for its unique designs, but its CEO believes it is the house's way of tapping into storytelling that brings life to the brand.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Travel advisors are hottest new thing that never went away
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Register now: Women in Luxury conference New York May 9
  7. French, Asian luxury companies average double-digit sales growth: Deloitte
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
VIDEOS
More Videos

MORE IN Jewelry
How Goldsmiths’ Centre is keeping artisanship alive through education, outreach
Chopard shines light on carefree brides-to-be
Swarovski looks to simplify product management with tech
Bulgari brings women’s stories to the big screen
Graff reveals the emotionality behind its record-breaking diamond
Cartier flaunts dual-sided jewelry in multifaceted marketing



RECENT ARTICLES
Day’s wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths’ Centre and Madison Avenue
Roger Vivier looks to find the right fit in bridal spot
Madison Avenue galleries to host art open house

Volkswagen Group joins blockchain traceability project
Chanel brings Mademoiselle Privé exhibit to Shanghai
How Goldsmiths’ Centre is keeping artisanship alive through education, outreach