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Jewelry

Van Cleef & Arpels designs based on stories, creates stories based on designs

April 11, 2019

Van Cleef & Arpels' Noah's Ark collection. Image credit: Van Cleef & Arepls

 

By Brielle Jaekel

CAPE TOWN, South Africa – French jeweler Van Cleef & Arpels looks to nature for its unique designs, but its CEO believes it is the house's way of tapping into storytelling that brings life to the brand.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  8. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  9. Service, entertainment – not technology – shaping retail’s future
  10. Chinese customer is most demanding: DLG event keynoter
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