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Dec. 21, 2025
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Jewelry

Van Cleef & Arpels finds most authentic influencers in employees

October 16, 2018

Van Cleef & Arpels took inspiration from the Brothers Grimm for its latest high-jewelry designs. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

NEW YORK – Similarly to many luxury brands, French jeweler Van Cleef & Arpels is highly meticulous about its authenticity on social media, and part of its strategy involves looking to a unique source for influencer marketing.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  9. Dior builds five-story statement flagship in Beijing
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