Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Van Cleef & Arpels finds most authentic influencers in employees

October 16, 2018

Van Cleef & Arpels took inspiration from the Brothers Grimm for its latest high-jewelry designs. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

NEW YORK – Similarly to many luxury brands, French jeweler Van Cleef & Arpels is highly meticulous about its authenticity on social media, and part of its strategy involves looking to a unique source for influencer marketing.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
VIDEOS
More Videos

MORE IN Jewelry
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Chopard, Boss, Lancôme front AR experience from Snapchat
Breguet debuts ‘Expérimentale 1’
Chanel unleashes ‘From Dream to Reality’
Longines renews Global Champions Tour partnership through 2032
Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series



RECENT ARTICLES
Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler

France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht