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Nov. 27, 2020
  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Brands must embrace transparency to add credibility to sustainability efforts
  6. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  7. As luxury spending shifts to China, brands must adapt to reach shoppers
  8. Lexus leans into unique celebrations for annual holiday push
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  10. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
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Internet

Van Cleef & Arpels, Elle target younger audience with social video series

November 17, 2011

 

By Kayla Hutzler

French jewelry and watch brand Van Cleef & Arpels has partnered with Hearst’s Elle magazine to create a three-part video series that features branded products in a love story geared towards young, urban consumers.

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  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Brands must embrace transparency to add credibility to sustainability efforts
  6. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  7. As luxury spending shifts to China, brands must adapt to reach shoppers
  8. Lexus leans into unique celebrations for annual holiday push
  9. Bleu de Chanel dives deep with new campaign
  10. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
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