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Van Cleef & Arpels, Elle target younger audience with social video series

November 17, 2011

 

By Kayla Hutzler

French jewelry and watch brand Van Cleef & Arpels has partnered with Hearst’s Elle magazine to create a three-part video series that features branded products in a love story geared towards young, urban consumers.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Porsche builds 'Toy Story'-inspired 911s for charity auction
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. McLaren hires Ford’s Kemal Curic as chief design officer
  10. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
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