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Variety is key for luxury email segmentation strategies

February 24, 2011

 

By Elizabeth Zelesny

computer-stock-2Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.

Properly executed segmentation strategies will result in better performing campaigns and less unsubscribes. Segmentation is a beneficial marketing strategy because customers get a more personalized user experience and spread the word to friends. 

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  1. Dior appeals to product-conscious consumers with sustainable skincare
  2. Gucci is 2019 Luxury Marketer of the Year
  3. Longchamp explores the savoir faire of Le Pliage Filet
  4. Dior casts mysterious light on perfume in fall campaign
  5. Burberry transforms customer experiences through digital innovation
  6. Gucci spreads friendly greeting for upcoming capsule collection
  7. Rolex, Ferrari among top 10 most reputable global companies
  8. Splurge, not save: The changing dynamics of the Indian luxury consumer
  9. Day’s wrap: Gucci, Balenciaga, Louis Vuitton, CFDA, Porsche and IWC Schaffhausen
  10. Gucci, Balenciaga, Louis Vuitton, CFDA, Porsche and IWC Schaffhausen
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