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July 10, 2020
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Variety is key for luxury email segmentation strategies

February 24, 2011

 

By Elizabeth Zelesny

computer-stock-2Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.

Properly executed segmentation strategies will result in better performing campaigns and less unsubscribes. Segmentation is a beneficial marketing strategy because customers get a more personalized user experience and spread the word to friends. 

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  1. Global wealthy begin shift to sustainable investing with pandemic overhang
  2. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  3. Fendi expands digital boundary with debut of first TikTok official channel
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  7. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  8. Dior promotes summer skincare in pastoral pitch for country living
  9. Louis Vuitton plays up classic luxury in new handbag effort
  10. How to create a more equitable and diverse work environment
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