Luxury Daily
The authority in luxury news.
March 26, 2026
  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Louis Vuitton names second edition Watch Prize winner
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Swarovski, Ariana Grande release sophomore capsule collection
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Printemps New York celebrates first anniversary with LG
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Boucheron opens first flagship in China
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Versace, H&M collaboration: brand erosion or harsh reality?

June 22, 2011

 

By Kayla Hutzler

versace185Italian fashionhouse Versace will release its first collection for mass retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.

This collaboration will be the first low-end, mass distribution line created the Italian designer. The Versace for H&M line is to be released this fall.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Louis Vuitton names second edition Watch Prize winner
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Swarovski, Ariana Grande release sophomore capsule collection
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Printemps New York celebrates first anniversary with LG
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Boucheron opens first flagship in China
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
VIDEOS
More Videos

MORE IN Commerce
Audemars Piguet brings AP House concept to Miami Beach
Estée Lauder Cos. confirms merger talks with Puig
EssilorLuxottica, Dolce & Gabbana extend licensing deal
Lamborghini grows revenue to record high in 2025
Audemars Piguet inaugurates new Meyrin manufacturing facility
Park Hyatt crosses into London’s residential market



RECENT ARTICLES
Swarovski, Ariana Grande release sophomore capsule collection
Chaumet expands environmental efforts with WWF France partnership
Louis Vuitton names second edition Watch Prize winner

Printemps New York celebrates first anniversary with LG
Waldorf Astoria restyles suites at Rome Cavalieri
Longchamp, France’s Shapers Club form artisanal connection