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Commerce

Versace, H&M collaboration: brand erosion or harsh reality?

June 22, 2011

 

By Kayla Hutzler

versace185Italian fashionhouse Versace will release its first collection for mass retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.

This collaboration will be the first low-end, mass distribution line created the Italian designer. The Versace for H&M line is to be released this fall.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
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  9. Dior, Rizzoli to release book on Lady Art project
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