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Commerce

Versace, H&M collaboration: brand erosion or harsh reality?

June 22, 2011

 

By Kayla Hutzler

versace185Italian fashionhouse Versace will release its first collection for mass retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.

This collaboration will be the first low-end, mass distribution line created the Italian designer. The Versace for H&M line is to be released this fall.

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