Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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","iv":"6dbf73466b836c7a578c63bd162cf5d3","s":"6b84033c7021c6b6"}
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