August 2, 2013
Viceroy Hotel Group's Snowmass, CO, property is sending cycling enthusiasts to the sidelines in VIP viewing areas to watch the USA Pro Challenge glide through the bumpy terrain with a curated package.
The race takes place Aug. 19-20 and the property's VIP USA Pro Challenge Experience covers a two-night stay, VIP access for two at the start and finish area both days and a $200 resort credit. Cyclist enthusiasts will likely be drawn to the hotel due to its efforts to provide a fulfilling experience outside the race as well as during the event.
"Snowmass is the home for all the cycling teams during the first two days of the Pro Challenge, and we wanted to create a compelling offer for repeat and new Viceroy guests to experience the race and the excitement," said Maureen Poschman, president of Promo Communications, Aspen, CO.
"This is a great opportunity for avid cycling aficionados as well as anyone who loves watching impressive sporting events in gorgeous locations that have many festivities," she said.
Promo Communications handles public relations for Viceroy Snowmass.
First pedal, last pedal
The first part of the race begins in Aspen for a three-lap, 66-mile circuit segment. Stage two of the race also begins here.
Viceroy Snowmass Resort
Unlike most spectator arrangements, guests who sign up for this offer can access multiple locations and occasions to watch different portions of the race. Additionally, a VIP area will provide guests with comprehensive coverage.
VIP tents at the start and finish will be available to guests. At the Founders Box VIP tent guests can enjoy gourmet food and watch the race televised for $325 per person.
On the morning of the second day, the Start Lounge will offer a catered breakfast, access to the VIP autograph area and a comfortable place to watch the race after viewing the start for $125 per person.
Guests who buy the package priced at $825 can also enjoy other aspects of the resort with a $200 house credit.
Viceroy Snowmass room
Some hotel amenities where guests can spend credits include the Eight K restaurant, a vodka bar at the Nest Lounge & Café and a spa.
Play and stay
Other luxury hotels have handled travel arrangements for sports fans eager to enhance their experience.
For example, Starwood’s St. Regis San Francisco is bolstering its position as the official hotel of the 2013 Annual America’s Cup with bespoke services for guests designed to mesh with the world of sailing.
The 2013 Annual America’s Cup Summer of Racing marks the return of the event to the United States after 18 years. The legacy afforded by the race entwined with St. Regis’ sailing history may appeal to luxury travelers who seek truly exclusive experiences (see story).
In addition, Four Seasons Resort and Club Dallas at Las Colinas gave guests the chance to step on the golf course through a special package before the annual Professional Golfers’ Association Tour’s HP Byron Nelson Championship.
The HP Bryron Nelson Championship May 13-19 took place at the Tournament Players Club Four Seasons Las Colinas course. The unlimited golf package catered to those who enjoy the sport by allowing them to get on the course either immediately before or after the professionals (see story).
However, Viceroy Snowmass' location allows the hotel to develop many specialized, sport-related packages.
"We regularly create special offers for guests to take advantage of all the compelling events in Aspen & Snowmass and will continue to do so," Ms. Poschman said.
Joe McCarthy, editorial assistant on Luxury Daily, New York