Marketing
October 23, 2017
Chanel appeals to consumers with massive reach through Instagram video. Image credit: Chanel
By Brielle Jaekel
Video has been one of the most disruptive aspects of the digital takeover, but it is now, without a doubt, the most prolific force in relation to Internet traffic.
{"ct":"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","iv":"66f94c2ede32027db0340cbda28be578","s":"1c7e1f6e79b8537d"}
Share your thoughts. Click here