Marketing
October 23, 2017
Chanel appeals to consumers with massive reach through Instagram video. Image credit: Chanel
By Brielle Jaekel
Video has been one of the most disruptive aspects of the digital takeover, but it is now, without a doubt, the most prolific force in relation to Internet traffic.
{"ct":"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","iv":"de7b4585a7bfbdfd77d418bc0c102119","s":"d4016b2bc8f482a8"}
Share your thoughts. Click here