Jaguar Land Rover unveils global rebrand
June 2, 2023
“Today is an exciting day as we unveil a new identity for our company as part of our House of Brands approach,” said Adrian Mardell, CEO of JLR, in a statement.
“I’m confident this perfectly illustrates JLR’s ambition in the modern luxury space.”
This foray comes on the heels of an impressive 2023 fiscal year, bringing in $22.8 billion in revenue, up 25 percent from 2022.
We’re delighted to announce a strong set of results for the full year 2023 as production and wholesales have increased, and chip shortages have further eased.
Find out more: https://t.co/5HOk0sdrMk pic.twitter.com/phn9FnfxHt
— JLR (@jaguarlandrover) May 12, 2023
Describing the move to “modern luxury” as focusing on elegance and a forward-thinking mindset, the company affirmed that Land Rover will be a prominent part of its future, though details on how it will remain light.
“This is the next chapter of our Reimagine journey to become a truly moder
