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April 8, 2026
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Fragrance and personal care

Viktor & Rolf embrace Emily Ratajkowski for Flowerbomb

January 18, 2023

The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf

 

By Luxury Daily News Service

Dutch fashion house Viktor & Rolf is passing the torch for one of the house's signature scents to multihyphenate talent Emily Ratajkowski.

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  1. Louis Vuitton adds to Color Blossom collection
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  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
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  9. Sustainability’s next act: From ethics to economics
  10. Equinox Hotels to host third annual Global Sleep Symposium
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