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Dec. 20, 2025
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Fragrance and personal care

Viktor & Rolf embrace Emily Ratajkowski for Flowerbomb

January 18, 2023

The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf

 

By Luxury Daily News Service

Dutch fashion house Viktor & Rolf is passing the torch for one of the house's signature scents to multihyphenate talent Emily Ratajkowski.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’