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Dec. 4, 2025
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Fragrance and personal care

Viktor & Rolf embrace Emily Ratajkowski for Flowerbomb

January 18, 2023

The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf

 

By Luxury Daily News Service

Dutch fashion house Viktor & Rolf is passing the torch for one of the house's signature scents to multihyphenate talent Emily Ratajkowski.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  5. Dior’s ‘Lady Art’ project turns 10
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