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Internet

VisitBritain targets Gen Y travelers via social media app

March 2, 2011

 

By Elizabeth Zelesny

VisitBritain targets Gen Y affluent travelers via Facebook contestWith the royal wedding just a couple of months away, as well as the 2012 London Olympics, Britain’s marketing organization VisitBritain is targeting young, digitally aligned travelers just in time via a Facebook application and contest.

“Unite the invite” is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Boucheron launches Serpent Bohème Vintage collection
  5. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  6. America now home to nearly 40pc of world's wealthy: Knight Frank
  7. BMW of North America renews BNP Paribas Open partnership
  8. YSL Beauty flags signs of intimate partner violence in new short film
  9. Hudson’s Bay to restructure business in Canada as operations continue
  10. Rue La La makes private sale shopping accessible on Android devices
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