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Consumer electronics

Vivienne Tam tech partnership permeates the NYFW audience

September 27, 2016

Vivienne Tam shows off Lenovo collaboration at NYFW runway show Vivienne Tam shows off Lenovo collaboration at NYFW runway show

 

By Brielle Jaekel

NEW YORK – A Lenovo executive at the Mobile Marketing Association's SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week's audience by partnering with a designer and fashion influencer.

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  1. Porsche pulls next head of design from McLaren
  2. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  3. Louis Vuitton flagship lands in Beijing
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  6. Versace presents collaborative vision for spring/summer 2026
  7. Ralph Lauren goes global for Milano Cortina 2026
  8. Building brands with charisma
  9. Kering sees annual revenues sink 13pc
  10. Dunhill twists English elegance for spring/summer
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Luxury Unfiltered: Why traditional management is killing luxury as an asset class

The Ritz-Carlton New York, Central Park, acquired by Gencom
Porsche pulls next head of design from McLaren
Kering sees annual revenues sink 13pc