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Consumer electronics

Vivienne Tam tech partnership permeates the NYFW audience

September 27, 2016

Vivienne Tam shows off Lenovo collaboration at NYFW runway show Vivienne Tam shows off Lenovo collaboration at NYFW runway show

 

By Brielle Jaekel

NEW YORK – A Lenovo executive at the Mobile Marketing Association's SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week's audience by partnering with a designer and fashion influencer.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  2. Kering establishes two new internal divisions
  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Moncler returns to Rome for spring 2026
  5. Visa, Global Fashion Agenda start circular design competition for young designers
  6. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  7. ‘Art of the Desk’ centers new content from Montblanc
  8. Marchesi 1824 enters Harrods Chocolate Hall
  9. Chanel returns to roots for J12 watch campaign
  10. Burberry releases 'The Trench, Portraits of an Icon’
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