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Consumer electronics

Vivienne Tam tech partnership permeates the NYFW audience

September 27, 2016

Vivienne Tam shows off Lenovo collaboration at NYFW runway show Vivienne Tam shows off Lenovo collaboration at NYFW runway show

 

By Brielle Jaekel

NEW YORK – A Lenovo executive at the Mobile Marketing Association's SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week's audience by partnering with a designer and fashion influencer.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Marriott’s Luxury Group signs on as partner of US SailGP Team
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
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